WHAT IS HEIGHTEN THE HUSTLE?

Heighten The Hustle™ (HTH) is Project Community Capital's® entrepreneurship elevation collaborative program. Through PCC's team of experts in entrepreneurship and business, and their extensive social capital network of successful business owners, participants in HTH gain knowledge and access to resource to formalize and grow their business.

PCC’s team works with cohort companies to understand the business concept and vision for growth then provides both vital resources and expert counsel on how the applicant can heighten their business endeavors. HTH provides seed capital, business resources, and assistance in securing clients/customers.

Heighten The Hustle™ bridges the gap for those who may want to take their side hustle to the next level, but may not have access to the resources or opportunities to grow. HTH provides counsel and experience–not a checklist of to-dos, but a personalized take on your business and what is best for you.

Dr. Gina Merritt, MBA founded Project Community Capital® as a social capital platform so she could provide underserved communities with access to her social networks and expertise. Heighten the Hustle™ encompasses the same concepts, but for underfunded and underestimated entrepreneurs. Ambitious and driven entrepreneurs can register, pitch their companies, and learn the Heighten the Hustle curriculum that prepares students, not only with a savvy business mindset, but also with the skills and guidance of a successful entrepreneur, and even some start-up capital. 

As a veteran business owner herself, Dr. Merritt has a deep understanding of the ups and downs faced as a business owner, networks needed to grow, and esoteric experiential knowledge to develop a thriving business. She has built a team of executives that support the program, providing knowledge and insights from their own business and entrepreneurial experiences and networks.